Ngoku, ngakumbi nangakumbi abathengisi bezacholo bathanda ukuyila ezabo iibhokisi zobucwebe bezacholo.Kwanowona mahluko umncinci unokunceda imveliso yakho igqame kwimarike yabathengi.Xa siyila iimveliso zebhokisi yobucwebe, kufuneka sigcine ezi zinto zi-3 zilandelayo engqondweni:
2. Ubungakanani
Ubungakanani bebhokisi bukwachaphazela indlela abathengi abayibona ngayo imveliso yakho.Ukukhetha ubungakanani bebhokisi yoyilo olufanelekileyo kubalulekile ukunceda abathengi baseke umbono ochanekileyo.Ngokutsho kwe-Asian Journal ye-Social Science kunye noPhando loLawulo, uphando lubonise ukuba ukuba abathengi banobunzima bokuqinisekisa umgangatho wemveliso, izigqibo zabo zokuthenga ziphenjelelwa ngobukhulu bepakethe.
1. Ilogo kunye noMbala
Iigraphics kunye nombala ziyinxalenye ephambili yesibheno esibonakalayo sebhokisi, kwaye ukusebenzisa i-palette yombala ekhangayo kubalulekile kuyo nayiphi na i-brand.Abathengi abaninzi bayaqaphela uphawu lwemveliso ngokusekelwe kumbala webhokisi okanye umfanekiso othile.Ngoko ke, iibrendi ezininzi "zingqale" kakhulu kumfanekiso okanye umbala osetyenziswe kwibhokisi ukuququzelela abasebenzisi ukuchonga uphawu lwakho.Ukusebenzisa isicwangciso sombala esifanelekileyo sinokuvusa imvakalelo ethile entliziyweni yomthengi, kunye nezicwangciso zombala wokupakisha ezahlukeneyo ziya kuba nokwahluka ngokwasengqondweni. iziphumo kubathengi.Oku kuchaphazela imbono yabo yeemveliso kunye neempawu, nto leyo echaphazela izigqibo zabo zokuthenga.Uphando lufumene ukuba malunga ne-90% yabathengi baya kwenza izigwebo ezikhawulezayo malunga neemveliso abafuna ukuzithenga ngokusekelwe kumbala, obonisa nokubaluleka kombala ekukhuthazeni ukuthengiswa kwemveliso.
3. Umgangatho
Ngaphandle koku, ukupakishwa kweprimiyamu yindlela elungileyo yokwahlula imveliso yakho kwabo bakhuphisana nabo, nto leyo ebaluleka ngakumbi kwimarike egcweleyo apho ukhuphiswano lulunya kwaye iimveliso zilingana.Ukupakishwa okuyingqayizivele kunye nokukhangayo yindawo yokuthengisa ngokwayo, kwaye inokuchaphazela umfanekiso wakho we-brand xa kuthelekiswa nabakhuphisana nabo, kuba umgangatho webhokisi unokuchaphazela ngokuthe ngqo imbono ye-brand kunye nemveliso ngabathengi abanakho.
Ukongeza kwisakhono sebhokisi sokuphembelela iimbono zabathengi nge-brand, abathengi abaninzi abanokubakho benza izigqibo zokuthenga ngokusekelwe kwibhokisi.Ngoko ke, xa ulungisa ibhokisi yokupakisha, zonke iinkcukacha kufuneka zigxininise.
Ixesha lokuposa: May-25-2023
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